February 29, 2008
The T-Shirt of the Future from John Smedley
John Smedley and “Better Thinking” take sustainable luxury to a new level.
Spring 2008 will see the launch of a new ‘Luxury Redefined’ t-shirt, made from naturally irrigated, organic, fair trade, luxury Peruvian cotton and powered by renewable energy. The result - the world’s most environmentally responsible, ethical and socially positive t-shirt. Founded in 1784 in [...]