The Sunday Times “Style in the City”

City style event comes to Birmingham! 3rd – 6th April

This April, Birmingham is playing host to this years inaugural “Style in the City” event; a sophisticated new event aimed at fashion savvy woman combining fashion, glamour, entertainment to create a veritable retail heaven. It is a rare opportunity for us fashion-obsessed femmes to see high fashion in the flesh! British fashion icons Stella McCartney and Matthew Williamson have both confirmed their participation. Stella will be showing her latest designs outside of London for the first time, including her recent collaboration on golf and yoga-wear with sportswear giants Adidas and Matthew Williamson will be treating our peepers to a very exclusive sneak-peak at his new Autumn Winter 2008 collection. Complementing the catwalk designs being showcased by the cream of the British crop, ‘British Fashion Designer of the Year’ Christopher Kane has also designed a shopping bag exclusively for the new event. Like Anya Hindmarch’s blow-out “I’m not a plastic bag” handbag last year, The Sunday Times “Style in the City” bag is already tipped to become one of Spring 2008s most sought-after fashion accessories.

As well as the high fashion tit-bits and sneak previews, TV stylist moguls Trinny & Susannah will officially launch their new “Style Academy”. This will incorporate aspects of their popular television programmes into a live theatre show. Contestants will receive personal tips on how to choose the right clothes to flatter certain body shapes. This is also supported by a number of interactive features, which enables the contestants to put what they learn into practise- a type of ‘fashion surgery’, with each participant leaving with a diploma upon completion of the academy. This is a great idea for women wanting to re-invent themselves and Birmingham’s “Style in the City” is the ideal location; professional fashion stylists, designers and body shape experts are all at hand to help you make the best decisions for your new wardrobe!

The concept for the event itself will be very unique in that it will not be located in any one venue. An eclectic array of vehicles including hot-pink buses and cyde rickshaws will escort visitors to exclusive events at participating retailers and special destinations around the city centre. These will include Centenary Square, which will be hosting the catwalk shows, House of Fraser, Bullring, Selfridges, The Mail Box, Harvey Nichols and the Pavillions. Once ticket holders arrive at these various shopping hot-spots, they will be ushered into private areas where they will have exclusive access to private fashion shows, make-overs and masterclasses from well-known stylists, spa treatments, live music and dance events.

As well as the exclusive showcases from Williamson and McCartney, high fashion brands such as Alexander McQueen, Pucci, Burberry Prorsum, Mulberyy, Alice Temperley, Roberto Cavalli, Christian Louboutin, Chloe, DKNY, Dolce & Gabbana, Hilfiger and Armani Exchange will be used in the various catwalk shows. This is a fabulous opportunity to see new collections in action and take inspiration as well as observe the way in which professional stylists piece an outfit together.

Tickets will cost £20 for one day or £30 for a two-day pass. A Platinum Pass – which includes exclusive treats, lunch and a glass of champagne – is only £65. Entry to the opening night gala party will be £45.

Tickets can be bought from the website http://www.styleinthecityevent.co.uk or by calling the hotline on 0871 231 0838.

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